About Matrubhasha Abhiyan

Learn About Us, Our Purpose, Our Goal...

Gujarati language is a reflection of Gujarat's rich cultural and historical heritage that spans over a thousand years, but in the modern times, the role of Gujarati language in education, administration and practice in Gujarat is diminishing and the influence of English language is growing. Moreover, Gujarati language, culture and tradition are being neglected by the audio-visual media (TV-Radio-etc.) due to the impact of Western culture and the widespread social acceptance of Western languages. As a result of these factors, we are losing our true identity, consciously or unconsciously.

Matrbhasha Abhiyan is an organization that was founded in the year 2012 to bring together Gujarati language lovers and organizations who want to do something for Gujarati language, to preserve and promote Gujarati language and to create a network among them. The organization has a multi-centred uni-level and informal structure. It is a registered Public Trust (No. E/20392/A'wad).

Matrubhasha Abhiyan organizes various programs to promote Gujarati language, such as Pustak Parab, Gothdi, Paraspar, Granthmandir, Dada-Dadi No Otalo and more. The main goal of these programs is to inspire respect and love for Gujarati language in the society, especially among the youth, and to create a sense of pride and awareness of Gujarati language. The organization also aims to reach out to Gujaratis all over the world and offer them different forms of Gujarati language and literature through a single platform, to use technology to deliver quality Gujarati programs to every Gujarati, and to connect the lovers of Gujarati literature and culture together.

Click to know about projects and publications of Matrubhasha Abhiyan.

Trustees of Matrubha Abhiyan:

Shri Rajendrabhai Patel

Gujarati language poet, storyteller, critic, essayist, translator with 32 published books | Former Vice President of Gujarati Sahitya Parishad Pratishthan, Director of Gujarat Vidyapith | Chairman of Ratra Prachar Samiti, Ahmedabad | Advisor of Gujarat Literature Festival (Cerebral Roots Foundation) | Trustee of Matrubhasha Abhiyan | Trustee and Administrator of Rashtrabhasha Hindi College | Read Gujarat Abhiyan, Gandhinagar Co-Minister | Honorary Editor of Buddhiprakash magazine (published since 1850)

Shri Samakit Shah

Co-founder of Gujarat Literature Festival (Cerebral Roots Foundation) | Former President of the Local Committee of AIESEC, the world's largest student-run organization | Trustee of Matrubhasha Abhiyan | Founder of 'Linguistic', Gujarat's first language and translation services company | Founder of Cope Initiatives (an organization providing sustainable employment through eco-friendly and ethical products made from sewing)

Shri Shyam Parekh

Founder and Director of Gujarat Literature Festival | Former editor of English newspaper DNA | Harilal Bhagwati and Director of Rajendra Prasad Institute run by Bharatiya Vidya Bhavan Trustee of Smt Sheni Memorial Charitable Trust | Trustee of Matrbhasha Abhiyan

Shri Mayank Upadhyay

Trustee of Bharatiy Shikshan Sangh | Trustee of Youth Development Trust | Trustee of Matrubhas Abhiyan

Shri Mandaben Pareekh

Core-Team of Matrbhasha Abhiyan:

Dr. Aravind Bhandari

Linguist, interested in Gujarati language learning. Over 15 years of training teachers in language teaching. Textbook Writer-Editor and Subject Advisor. Dept. of Science, Emeritus Professor, University, Ahmedabad.

Shri. Yashavant Mehta

On 19 June 1938, Yashwant Mehta B.A. was born to a farming couple in Lilapur, District-Surendranagar. Vineet (Hindi) educated. 30 years in Gujarat Samachar since 1959, successful editor of magazines like Jagamg, Shree Rang, Kahali and author of more than 500 small and large books. Of which about 400 are children's literature, 32 novels and about 70 science books.

Shri Hasit Mehta

He is a well-known researcher and critic of Gujarati language. She is the Principal at UTS Surajba Women's Arts College in Nadiad. He is a scholar of comics, he has done significant work on the comics of Bakul Tripathi. A confluence of literature and education is seen in him. He has benefited from his services to many literary, educational and social organizations.

Dr. Pinky Pandya

Gujarati, Professor of Linguistics; Special interest in Gujarati grammar, language learning; Textbook and Grammatical Writing; History of Gujarati Literature, Authorship in Gujarati Encyclopedia; Former Co-convenor of Mother Language Enrichment Class at Gujarati Sahitya Parishad; Coordinator of Proofreading Class in Gujarat Encyclopaedia

Shri Manish Pathak

Poet, Managing Trustee at OM Communication Institute.

Shri Bhavin Sheth

Passionate about mother tongue and working towards it. Founder of Creative Group of Cultural Activities. Employed in medium Gujarati Uttam related project.

Shri Jamuna Samakit Shah

Jumna Shah is a journalist, currently working as Senior Associate Editor with India Today magazine. He teaches journalism in colleges and is a prolific writer himself. He is one of the founders and directors of the Gujarat Literature Festival.

Shri Manahar Oza

Writing poems, novels, stories, motivational literature, essays, children's stories, children's songs, children's plays, columns, films, webseries etc. in Gujarati language. So far 43 books have been published. Gujarati Writer, Gujarati Sahitya Parishad, Mother Language and Gujarat Univ. of Multimedia Communication and Journalism. Received six literature awards so far. Ten years of experience in audio visual media. Akashvani is a recognized writer and working as a writer-director in audio visual media.

Shri Prashant Raval

Writer, Director, Actor, (Stage TV Film) Akashvani, Doordarshan Recognized Artist.

Writing : Plays, radio plays, screenplays, skits, one character plays, dance dramas, films, short films, documentaries, stories, songs.Writing and acting in several multimedia programs at state and national level. .

Shri Rushi Pandya

Lover of history, art, literature and culture Science, technology supporter | Hobbyist writer and photographer Gujarati businessman Proud Indian

Just as the new generation knows the difference between a plain paper and a rupee note, just as they know which is more important between 500 and 2000 notes, just as they know the importance of their savings, I want to give the new generation their legacy. , the importance of literature and language is explained through the medium of key technology. If they know that it is all mine and how important it is, they will protect it.

Shailaja PAtel Anandjivala

Post graduate in English literature, photographer, illustrator and activist of mother tongue campaign.